The Finnish mobile game developer Metacore has recently celebrated its fifth anniversary and has published impressive performance data. As the founder of the hot game Merge Mansion, the company has so far managed to raise up to 180 million euros, with a cumulative volume of downloads exceeding 60 million times and generating more than $700 million in lifetime income, demonstrating its strong business potential and market attraction.
Metacore, a member of the well-known game company Supercell portfolio, has achieved great global success with its flagship product, Merge Mansion. The game, centred on a unique synthesizing puzzle, tells the story of Maddie, the leading actor, who explores family secrets in family estates and is very popular with the players.
So far, an injection of 180 million euros has provided a solid backstop for the continued innovation and expansion of Metacore. The company has evolved from its initial team to an office in Helsinki and Berlin, with a size of approximately 2.8 million employees, and has officially made a profit last year, marking the maturity and sustainability of its business model.
Metacore stated on his web site: “We have only just started by subverting the way mobile games are produced and marketed, breaking down traditional working patterns and driving the whole game industry. We never thought that company growth and expansion would be easy or without friction — and we proved right. We have learned much about audiences and players, about corporate culture and working methods, about mobile games and the game industry, etc.”
Metacore owes much of its success to the idea of “player first”. The company is committed to developing games for a wider audience, even those users who do not consider themselves “players”. Metacore has succeeded in transforming high user participation into long-term income transformation through a deeper understanding of player psychology, the construction of fine player images and the optimization of the sense of participation in the game.
Metacore’s vision is not limited to a single game or platform, and the company views Merge Mansion as a powerful IP and entertainment brand, expanding its influence through creative narratives and marketing, and attracting players to the story world even if they do not play. This IP-driven long-term strategy aims to create a entertainment brand that can last decades.
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Despite great success, Metacore has also openly expressed the challenge of developing new hot games. Using its financial advantages and experience, the company is actively investing in the development of new games, seeking to replicate the success of the Merge Mansion and create a diverse mix of game products. Faced with a young and rapidly changing mobile game industry, Metacore expressed an attitude of continuing to learn, innovate and challenge inherent thinking.